The Meta-owned messaging platform, WhatsApp, has commenced a per-message billing model for businesses, which started on July ...

Previously, businesses were charged ₹0.78 for an entire 24-hour conversation window. Under the new system, each message is individually priced at ₹0.78 ...

Under the updated scheme, companies will be charged for each template message sent, categorized into marketing, utility, and authentication ...

Businesses using WhatsApp to connect with customers may soon face higher monthly bills, as Meta is set to roll out a revised ...

Nikila Srinivasan, Vice-President for Business Messaging at Meta, stated that this adjustment aims to simplify the pricing framework, offering greater predictability and utility for businesses ...

Per-message pricing: Shift in billing strategy WhatsApp will now charge businesses per template message sent , rather than relying on broader session-based models.

Meta-owned WhatsApp will be rolling out changes in pricing to its business platform soon. Starting July 1, the company will charge all businesses on a per-message basis instead of per-conversation ...