BBC reports that Google had to scramble to fix its big Super Bowl advertising campaign for the company's Gemini AI tool. To show off the capabilities of the tool, Google used the Gemini AI to produce hyper-localized commercials highlighting each of the 50 US states.

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for different local markets during the Super Bowl on Sunday. The Wisconsin-focused ad,

A Super Bowl ad for Google Gemini appears to be showing an AI-generated description for a website that the assistant didn’t actually create.

Google has edited Gemini’s AI response in a Super Bowl commercial to remove an incorrect statistic about cheese. The ad, which shows a small business owner using Gemini to write a website description about Gouda, no longer says the variety makes up “50 to 60 percent of the world’s cheese consumption.”

A Milwaukee cheese market is featured in a Super Bowl ad. In the ad, Wisconsin Cheese Mart owner Ken McNulty describes how he uses artificial intelligence to create descriptions of his products. The ad is for Google's Gemini feature.

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

As initially spotted by X user Nate Hake, Google had to edit its Wisconsin cheese-themed Super Bowl ad (in which the Gemini chatbot dispenses "useful" information about cheese) be