Apple is reportedly exploring the addition of AI search engines from OpenAI, Perplexity, and Anthropic to its Safari browser, according to a Bloomberg report published on Wednesday. The announcement was made by Eddy Cue,

Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines, Bloomberg News reported on Wednesday, a move that could chip away at Google’s dominance in the lucrative search market.

At least one Apple executive expects AI-powered alternatives to Google's search engine will eventually be offered to users of Apple's web browser. Introducing these alternatives and severing consumers' use of Google's all-encompassing digital ecosystem,