In a statement originally provided to Campaign, Google explained: “We’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both us ...

You try to show your friend a 10-second YouTube clip, but first, you have to sit through a 30-second ad. What a mood-killer.

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

2. YouTube will stop showing 30-second unskippable ads. The ad format will disappear in 2018, in favor of the video sharing website's 6-second bumper ads and 20-second unskippable ads. 3.

In response to this, YouTube denied that it 'serves unskippable ads that ... with YouTube TV offering 30- and 60-second variations. In contrast, skippable ads have no length limit,' YouTube ...