In a statement originally provided to Campaign, Google explained: “We’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both us ...

You try to show your friend a 10-second YouTube clip, but first, you have to sit through a 30-second ad. What a mood-killer.

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

In response to this, YouTube denied that it 'serves unskippable ads that ... with YouTube TV offering 30- and 60-second variations. In contrast, skippable ads have no length limit,' YouTube ...

2. YouTube will stop showing 30-second unskippable ads. The ad format will disappear in 2018, in favor of the video sharing website's 6-second bumper ads and 20-second unskippable ads. 3.

"Ad breaks are a new way of seeing ads on Instagram. Sometimes you may need to view an ad before you can keep browsing," the feature's description reads. We've seen unskippable ads on other ...

6. YouTube will stop showing 30-second unskippable ads in 2018. Campaign reports Google will start to focus more on shorter formats. 7. ABC has already sold out of ad space for the Oscars.