Released today (14 September), Absolut’s global hero film for its ‘Create a better tomorrow, tonight’ platform catapults the viewer through time and space, starting at the moment of the Big Bang and ...

Earlier this month, the makers of Absolut Vodka issued a public apology for running an ad with an early 1830s map of North America with the words "In an Absolut world" emblazoned across the front. The ...

Everything on the Absolut bottle is meant to convey the vodka's heritage, including the portrait of L.O. Smith embossed as a silver seal. It was the 1970s, and a pall of dullness had descended on the ...