A quick guide to logical fallacies. Fallacies include ad hominem, appeals to authority, the fallacy fallacy, circular arguments, etc.

When considering your argument or the arguments of others, writers and readers need to be aware of logical fallacies. Logical fallacies are found in many places—ads, politics, movies. Logical ...

The final piece in the reach fallacy is the common inclination to extend reach at the expense of an inadequate frequency cap. Without proper frequency capping, the same consumers may see an ad far ...

People often ask me how they can avoid misinformation. I wish there was an easy answer, but effectively avoiding ...

Fallacies can wreak unexpected havoc on your ... we had a board full of seasoned investors with deep experience in ad tech.