Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of ...

Google has introduced a new conversion strategy to its search adverts, as it aims to help offer marketers more insight into how AdWords can drive multi-platform conversions. The search giant has ...

To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about ...

You've likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after ...

This past week at SES San Francisco, I led a session on Advanced Channel Sequencing. This session dove into the consumer’s path to purchase and how each channel could help move a consumer along that ...

Emily Williams writes that Google has made it easier to track and manage AdWords conversions by adding three tabs--Conversion, Webpages, and Code. She also provides a link to directions on how to ...