Adidas & Fear of God Athletics Pay Tribute To Derrick Rose

Fear of God has become an essential streetwear brand since its inception in 2013. Making the jump into the basketball world, ...
Complex on MSN

Derrick Rose's Adidas Fear of God Athletics 2 Collabs Drop This Week

The White House said Monday that Hegseth authorized the second strike, but the head of U.S. Special Operations Command, Adm. Frank "Mitch" Bradley, ordered and directed it. At the time of the strike, ...
Yahoo

The Latest adidas Fear of God Athletics Basketball Sneakers Are Out Now — Here’s Why We’re Wearing Them On and Off the Court.

adidas and Fear of God Athletics have officially dropped the highly-anticipated seasonal collection that includes the buzzed-about Basketball II Sneakers in a rich chocolate colorway. Introducing a ...
Yahoo! Sports

Inside Adidas plans for Tennessee athletics in blockbuster 10-year deal

University of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster 10-year deal that plans to make the Vols the brand's flagship college ...
Athletic Business

Alabama State, Adidas Partner on NIL 'Locker Room' Storefronts for Student-Athletes

Alabama State and adidas this week announced a partnership with Athletic Solutions to launch official adidas NIL Locker ...
Yardbarker

Adidas & Fear of God Athletics Unveil the Athletics Trainer

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.
Sports Illustrated

The adidas x Fear of God Athletics II basketball shoe "Putty Beige" drops Saturday

Love or hate it, basketball fans cannot ignore the partnership between adidas and Fear of God. The two teammates consistently push the envelope for basketball style. In addition to wild new uniforms ...
KU

Kansas Athletics Renews Partnership with adidas

LAWRENCE, Kan. – Kansas Athletics and adidas have agreed to renew their footwear and apparel partnership – one of the largest such partnerships in college athletics – through 2019. This extends by six ...
Yahoo! Sports

IU Athletics sticking with Adidas, taking less money upfront in new deal. Here's why.

BLOOMINGTON – IU’s two-decade partnership with apparel company Adidas is set to last at least another 10 years, per the terms of a deal finalized between the German shoe giant and the university in ...
Sports Illustrated

Adidas & Fear of God Athletics Host Fireside Chat on Sneaker Industry

At the Overtime Elite Arena in Atlanta, Georgia, Sports Illustrated's Kicks on SI was on hand for an exclusive conversation about the future of basketball and the ever-evolving sneaker industry. In ...
247Sports.com

Indiana athletics, adidas finalize 10-year contract extension

Indiana Athletics' longtime apparel partnership with adidas has been extended for another decade. According to a report Friday from the IndyStar, IU and adidas have finalized a 10-year extension with ...