Erling Haaland had a pick of elite football clubs to choose from this summer, and he now has several sportswear brands chasing his signature. New Manchester City striker Haaland is yet to sign a boot ...
In the high-stakes world of athletic apparel and footwear, a few rivalries are as iconic or as competitive as that between NIKE Inc. NKE and adidas AG ADDYY. Operating in the expansive and ...
Adidas is throwing it back to 2002 by bringing back one of the most iconic football boots in its 75-year history. The Adidas Predator Mania will release next week in its original black and red ...
Ahead of the 2026 World Cup, NB is betting big on the Italian brand ...
Who doesn’t enjoy reminiscing about the football boots they used to wear? When The Athletic wrote about the secret world of football boots in September, telling stories about the modern-day trend for ...
Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...