Jelly Roll squeezed into a pair of Daisy Dukes to drink some sugar-free soda and become “the poster child for sweet authenticity.”

Fans aren’t only loving Jelly Roll for his music, but they’re now praising the “Save Me” singer’s appearance in a new commercial. The husky crooner appears in a new spot for Zevia natural soda sporting a flannel shirt with sleeves cut off over a white T-shirt,

At a glance, Jelly Roll’s new commercial for Zevia is kind of corny. The singer gets out of jacked-up truck wearing cutoff shorts, a white tank top and sleeveless flannel. Then, he fluffs his hair, takes his shades off like he’s some kind of supermodel and struts toward a cooler set up just outside an old gas station.