According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

Icy and shimmery, you'll love that "just stepped out of the cold" look as much as Beauty TikTok. Here's a step-by-step guide.

It's the diametric opposite of the reigning trends of the last five years, like the "clean girl" aesthetic and coquette beauty. In short, it's just a really bad makeup look. Specifically ...

Serrat makes the oft-mimed French girl aesthetic accessible, thanks to her penchant for messy looks punctuated by happy hues.

Despite a move towards sleaziness and chaos, the glossy minimalism of the clean girl aesthetic hasn’t actually budged ...

This creates a never-ending loop of self-awareness. People don’t just share moments anymore; they curate them. Even when the ...

If you live for the clean girl aesthetic but struggle to find workwear that strikes the perfect balance between polished and ...

Upgrade your spring style with these 17 French girl-inspired tops that look like they came from a Parisian boutique — details ...

There’s a minimal alternative for those seeking something clean. Enter the soap nail trend, which is a rebrand of the classic ...

Just when we thought beauty standards were broadening, it seems like the industry is going back to a narrow ideal of beauty. The "clean girl" aesthetic may look effortless and empowering, but behind t ...

The following night, Bieber stepped out solo to the Saint Laurent fall 2025 show on the final day of Paris Fashion Week. She ...