Did you realize that uploading photos without considering the value of Alt text might have a detrimental influence on your website’s SEO? This is because search engines that include Google and Bing ...

Alternative text, often called "alt text," is a text description used for non-text elements, such as images, to convey the same information to users who may not be able to see the visual content. This ...

Alt text is a short written description of an image that describes the appearance, content and/or function of an image. Screen readers read the alt text aloud to website visitors, allowing them to ...

Editor’s Note: Mueller clarified his earlier comments in response to a reader question on Twitter on March 26, adding that “Google sees alt-text as a part of the page (you can search for it and find ...

Writing alt text can feel like a chore for those with a heavy workload. And yet alt text is necessary for SEO and accessibility. An alt text generator is a great option for those with high or complex ...

This is the second post in our Accessibility Tip series. If you missed the first tip about meaningful link text, I suggest you go review it because that tip is even easier to implement than what we ...

The best practices for logos and buttons are different than other kinds of images There is no SEO value for logo and button alt text Correct alt text for logos and buttons can have long term benefits ...

This guidance is meant to be a starting point to create a deeper understanding of the implications alt text can have when people are the subject of an image. As you read, it is important to note that ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

Want to make your social profiles accessible, too? Don't forget about the memes. Credit: Shutterstock / Photo Melon, Antonio Guillem The meme economy rarely falters, and as the impetus for much of our ...

Twitter has addressed a long-awaited accessibility fix this week with its new and improved alternative text tools for users with and without disabilities. The rollout hopes to make it more obvious to ...

Alternative text, or "alt text", is a written description of the visual content in an image. It is typically one or two sentences long, and should convey any important visual information. For example, ...