Top industry executives gathered at A.O.C. restaurant on Tuesday night for the Variety Future of Marketing Dinner, Presented ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By Ewan Larkin - 1 day 20 hours ago By Bradley Johnson - 1 day 20 hours ago By Tim Nudd - 1 day 21 hours ago ...

This story was originally published in May 2022. It is part of a 10-part series that examines Amazon's booming advertising business: The people driving it, the ripple effects on other companies ...

Naim also wants brand managers at ... didn't get as much service by Amazon as big brands. Yet, these smaller sellers needed specialized help with their ad campaigns too. "Advertising is a complex ...

Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting ...

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in terms of bringing in more audiences to the ad tier quicker. Also, the ...

Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral ... "Advertisers can access campaign reporting in the Google Ads UI about where their ads run.

Ad verification firm DoubleVerify (DV) is set to provide URL-level reporting to its advertising clients following mounting ...

Amazon has written ... offending websites from its ad systems. Google has also done the same, but has not clarified if advertisers would be reimbursed. Amazon has also taken action to make further ...

Sponsored TV is a self-service ad solution for brands of all sizes that sell on Amazon.in, enabling brands to run streaming ...