At its annual hardware event, Amazon introduced a new lineup of Echo devices, built specifically for its AI assistant, Alexa+, which has already rolled out to millions of customers through its early access program.

The new smart speakers and smart displays promise to 'enable smarter, more personalized, and proactive Alexa+ experiences,' Amazon says. They start at $99.99 for the Echo Dot Max.

The Echo Show 8 and Echo Show 11 feature a custom silicon, the AZ3 Pro, with an AI accelerator, advanced sensors, and improved microphones for better noise cancellation. Wi-Fi radar will enable context-aware Alexa+ interactions. It can recognize when you walk up to the display, triggering the AI to greet you and display relevant information.

Ahead of Prime Big Deal Days next week, we got a firsthand look at fresh products across Amazon's 2025 hardware lineup.

Amazon's next-gen Alexa+ chatbot is now available in four new Echo devices and a bevy of Ring cameras. The company also debuted three new Kindle Scribe tablets, one with a color screen.

The Echo Studio is available for preorder at Amazon in black or white for $219.99, and will arrive in stores on October 29th. US customers will also get access to Alexa Plus Early Access when they place their preorder.

Amazon’s first device, the Echo Dot Max, is an entry-level smart speaker priced at $99.99. It features two speakers supported by a woofer and a tweeter. Woofers and tweeters are specialized speakers optimized to produce low and high frequency sounds, respectively.

Amazon launches four new Amazon Echo AI devices with Alexa+. Smarter sound, Alexa Plus smart speakers, and next generation AI-powered Echo 2025.

After years of false starts, Amazon may have finally nailed the hardware — and given Alexa the power to take the smart home to the next level.