To mark 10 years, L.O.L. Surprise! unveils new dolls, festival play sets and a live action series.

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If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

Making memories that will last a lifetime, the holidays are even more magical when you're a child. Learning the significance behind holiday traditions, bundling up to play in a snowy winter wonderland ...

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A LOL Surprise looks like a pastel-colored ball that you’d throw around with your pet. What’s inside each of them varies, which is why they’re so fun. Some include tattoos and collectible trinkets.