While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non ...

Amazon's advertising business reached a significant milestone in 2024, exceeding US$50 billion for the first time, with total ...

The court concluded that the e-commerce giant told subscribers that it could alter or discontinue membership benefits at any time.

Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Like many of the big streaming services, Amazon Prime Video has rolled out an ad-supported tier ...

Amazon's online ad business generated $17.29 billion in Q4 2024, the company reported Thursday, with total profits hitting ...

AI-driven optimization platform Brand+ became available to all advertisers Monday in the Amazon DSP. Intended to simplify ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By E.J. Schultz - 1 day 16 hours ago By Tyler Bishop - 1 day 19 hours ago By Tim Nudd - 1 day 21 hours ago ...

Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.The announcement:Amazon Ads today announced that Brand+ in the Amazon ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...

The “Add to Cart” campaign will run during high-profile TV and digital video programs, including professional football and basketball games and on Amazon Prime Video properties, as well as social and ...

Amazon unveiled a new service that lets other retailers manage contextually relevant campaigns on their own websites with the aid of the e-commerce giant’s ad tech, per a company blog post and ...

A judge dismissed a lawsuit accusing Amazon's Prime Video service of misleading subscribers with an extra charge to stream ...