Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry ...

Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ad tech footprint. Of the top one million sites that ...

The IAB Tech Lab’s OpenRTB working group has released the final version of the app-ads.txt standard, an extension of ads.txt designed to help combat digital advertising fraud in mobile apps and on OTT ...