Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren Kaniel – the investment ...

Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs. AppsFlyer focuses on mobile measurement, attribution, and data ...

The Indian Subcontinent accounted for nearly half of global paid install growth for subscription apps, while advertiser ...

AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition and monetization platform that automatically analyzes live app ...

Mobile attribution firm AppsFlyer believes the app ad market will hit $64.1 billion by the year 2020. This figure, reported in a new market research study, would mark a 136 per cent increase in the ...

The app advertising market is forecast to surge 136% from $27.1 billion last year to $64.1 billion in 2020, according to a study by mobile attribution platform AppsFlyer shared with Mobile Marketer.