Princeton Partners Group (princetonpartnersgroup.com), a management and holding company for independent specialty marketing and communications agencies, now has a majority ownership stake in Stackpole ...

With a career in economics and a passion for crafting compelling narratives, Abdul Sani Abdul Murad, the group chief marketing officer of RHB Bank, is no stranger to industry accolades. Armed with a ...

For marketers, 2023 is shaping up to be laser-focused on digital channels. Across the board, marketers are planning to increase their budgets on technology tools to remove barriers and get closer to ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...