I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The American Girl Doll is dressed in a black-and-white ...

Created by Ruth Handler, Barbie, hits the big screen this summer played by Australian actress Margot Robbie. Donna Grace/NY Post photo composite/Donna Grace Think pink, channel your Ken-ergy and strap ...

Growing up, I, like many girls, had a Barbie doll. From her spunky outfits and fun hairstyles to her various professions, the iconic toy was as much of a source of empowerment as it was enjoyment. The ...

This year can be defined by one color (pink!) and it’s all thanks to the 2023 “Barbie” movie — the glamorous, sensational and acclaimed motion-picture film of the year. Because Barbie “has a great day ...

Miley Cyrus is the latest star to get a Barbie doll, featuring a look from her "Golden Burning Sun" music video.

Greta Gerwig’s blockbuster film “Barbie” has brought the legacy of the popular yet controversial doll back into the limelight. With the release of the film, Gerwig has made history: “Barbie” took $377 ...

NEW YORK — "Barbie" may soon be joined by another Mattel doll on the big screen. The toy company is developing a live-action film based on its American Girl doll line, Mattel announced Wednesday.

If there's one thing people will remember about 2023, it's Greta Gerwig's "Barbie" movie. The film, which hits theaters on July 21, has been making headlines all summer due to its over-the-top ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Clueless, starring Alicia Silverstone, Stacey Dash, Paul Rudd, ...

In director Greta Gerwig’s playful hands, “Barbie” is a bedazzled plastic Trojan horse. Barbie Land is a super-cool place where Barbies rule and can be anything they want – from a president (Issa Rae) ...

The 'Barbie' star opens up about her childhood games and hit new role Janine Rubenstein is Editor-at-Large at PEOPLE and host of PEOPLE Every Day podcast, a daily dose of breaking news, pop culture ...