I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...
This year can be defined by one color (pink!) and it’s all thanks to the 2023 “Barbie” movie — the glamorous, sensational and acclaimed motion-picture film of the year. Because Barbie “has a great day ...
The celebration of the United States' 250th anniversary represents a strategic opportunity for Mattel to strengthen the emotional connection between its brands and families ...
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Clueless, starring Alicia Silverstone, Stacey Dash, Paul Rudd, ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
“Barbie” may soon be joined by another Mattel doll on the big screen. The toy company is developing a live-action film based on its American Girl doll line, Mattel announced Wednesday. “American Girl” ...
Netflix’s 'Black Barbie' tells the story of how the first Black Barbie came to be — and the lasting impact she left behind Courtesy of Netflix Barbie dolls first hit the shelves in 1959 — but it would ...
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