The book celebrates the impact of the Barbie brand over the years with proceeds benefiting UN Women UK, with an additional donation from the Mattel Children’s Foundation. In celebration of the Barbie ...

Barbie is not who we think she is. For nearly seven decades, Mattel has sold Barbie as a true original: a revolutionary and empowering alternative to the baby dolls before her. In her new book, ...

Barbie can be anything. She’s an astronaut, a president, a chef, a Supreme Court justice…a fantasy heroine? The first-ever Barbie YA book is coming to a shelf near you this summer. It’s being written ...

Seattle-based Peeka VR has teamed up with Mattel to create and release the first VR story book experience based on Barbie™ Our mission has always been to inspire young minds through immersive ...