But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

With such a saturated market for beauty products, I’ve always been curious about whether the skin care, makeup and hair brands I’m constantly fed ads for on social media are actually that popular. Is ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

From Tracee Ellis Ross’s haircare brand to Rihanna’s Fenty Beauty, these are the products that I am always using — and ones that are currently in my shopping cart. Happy shopping and ...