Ulta Beauty is getting into advertising. The cosmetic company has pitched ad buyers in recent months about a new advertising arm, according to two ad buyers with direct knowledge of the program.

Oakland-based e.l.f. Beauty has remained committed to its DEI mission. Its "So Many Dicks" campaign seeks to promote equal representation in corporate boardrooms. Many major companies have rolled ...

Give Me Cosmetics used TikTok Shop’s integrated format to mirror the organic content users expect to see on TikTok, earning it a spot as one of Kantar’s most effective ads on the platform this month.