Many would agree that the most difficult part of home improvement is knowing where to start. The decisions can seem endless — from figuring out lighting to decor and furniture — to the point of ...

Behr’s white paint, Climate Change, seems to call up associations that buyers might not want on their walls. Photo-Illustration: Curbed; Photo Getty Images Behr’s white paint, Climate Change, seems to ...

BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year earlier this month. The annual selection, informed by consumer research, lifestyle trends and feedback ...

It's been a busy week for zeroing in on favorite — or favored — colors, as three paint and color companies announced their picks for Colors of the Year for 2024. Most recently, Behr Paint Co., whose ...

Appearance after three years summarizes performance after one year of our accelerated weathering (i.e. equivalent to three years on a vertical wall).

Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, ...

A self-priming paint can save you time and money, especially when you're painting surfaces that require a primer coat for optimal coverage and adhesion, including drywall and glossy cabinets. Behr ...

The paint department at The Home Depot is a dynamic place. It’s always changing and always busy. From improved paint formulations to evolving color palettes and even the cans themselves, a lot has ...

As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...