Bowl of three cereals mixed together - Angela L. Pagán/The Takeout The cereal industry has had its ups and downs in recent years, with many saying cereal could be on its way out. But, perhaps a famous ...

General Mills is back at it again with its second collaboration with pro football athletes, in an attempt to make breakfast "taste like a touchdown." This time, the cereal brand is teaming up with ...

Jason and Travis Kelce have combined to win four Super Bowls. Now, they're focused on cereal bowls as well. The Kelce brothers are teaming up with General Mills to launch the Kelce Mix Cereal. The ...

Share on Pinterest NFL players Travis and Jason Kelce have teamed up with General Mills to launch a new breakfast cereal, “Kelce Mix,” which is a unique blend of the brothers’ three favorite cereals.