Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group ...

“The baby boomers are retiring. So there’s an opportunity to fill those spots going forward.” WeWork CEO John Santora ...

As boomers cling to power, America's become a gerontocracy — in business, housing, and the workforce. Here's what it means for millennials and Gen Z.

Baby boomers have broken many taboos and transformed social norms, particularly around sexuality. As this generation grows older, is society's view of older adults' sexuality changing? Research ...

The post Someone asked Gen X for their version of ‘OK Boomer.’ Here are the 8 best answers. appeared first on Upworthy.

For many members of the baby-boomer generation, personal finances have improved with time and asset appreciation. Baby boomers seemed to have it easier than other generations: They benefited from the ...

I’m a millennial who was raised by Gen X parents. I realized as I grew up that some of the things we had for snacks and dinner were interesting. Some of it was genuinely healthy, while other things ...

According to our expert interior designer, baby boomers aren't a fan of this modern paint trend. In fact, what they prefer is ...