When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent ... the analysis found. For example, in the computers/electronics and fast-moving consumer goods ...

In the world today, we are very interconnected. Local brands have a golden ticket to other markets that were initially ...

When DTC mattress brands started blowing up, Naturepedic capitalized on the fact that everyone was talking about it.

The mobile ad campaign features an app within an ... we’re hoping to gain campaign awareness and increase brand engagement organically,” he said. Overall efforts American Express has been ...