For example, remarketing campaigns using search ads often show higher CTRs for returning users. While it’s difficult to isolate brand awareness as the sole factor – since market competition ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

This article highlights the steps to building brand awareness in a new brand ... t have to tell people how to pronounce it. My best example was how far we’ve all come since mispronouncing ...

Eli Lilly’s latest TV ad, unveiled during the Grammys on Sunday night, highlights the importance of early diagnosis for ...

The mobile ad campaign features an app within an ... we’re hoping to gain campaign awareness and increase brand engagement organically,” he said. Overall efforts American Express has been ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent ... the analysis found. For example, in the computers/electronics and fast-moving consumer goods ...

So far in 2025, the year’s biggest cultural events have served as launchpads for several of the industry's latest cancer ...

The AI-driven optimization platform, which is intended to simplify brand-awareness campaigns, now enables marketers to deliver video ads across Amazon's properties such as Prime Video and Twitch ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall ...