For example, remarketing campaigns using search ads often show higher CTRs for returning users. While it’s difficult to isolate brand awareness as the sole factor – since market competition ...

This article highlights the steps to building brand awareness in a new brand ... t have to tell people how to pronounce it. My best example was how far we’ve all come since mispronouncing ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent ... the analysis found. For example, in the computers/electronics and fast-moving consumer goods ...

Eli Lilly’s latest TV ad, unveiled during the Grammys on Sunday night, highlights the importance of early diagnosis for ...

So far in 2025, the year’s biggest cultural events have served as launchpads for several of the industry's latest cancer ...

The AI-driven optimization platform, which is intended to simplify brand-awareness campaigns, now enables marketers to deliver video ads across Amazon's properties such as Prime Video and Twitch ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall ...