While the creative features British Airways' historic motto 'To Fly. To Serve', the airline has chosen a distinctly modern way in which to launch the new campaign. It will premiere its 90 second TV ad ...

There’s been a recent push, most likely by accountants and other budget-minded types, to establish a direct return on investment for marketing efforts. I can understand this thinking. Advertising and ...

British Airways’ YouTube advertising initiatives from September 2024 to February 2025 have successfully highlighted the airline’s dedication to safety, luxury, and customer satisfaction, appealing to ...

The appointment covers the airline’s media platforms in planes and airport lounges, including print, TV, radio and ambient media. The deal covers nine markets: Hong Kong, China, Macau, Taiwan, ...