Writing a thorough business plan is a necessary if tedious part of starting a business. But it’s not just for the startup phase. It’s also a good practice for existing businesses to review their ...

Achieving and sustaining a competitive advantage is essential for success and long-term viability. A competitive advantage is what sets an organization apart from its competitors, allowing it to ...

If you're a business owner or aspiring to be one, you've likely come across the term "competitor analysis," also known as competition or competitive analysis. But have you ever paused to consider what ...

Kimi Evans is a meteorologist and former TV news personality in L.A., San Diego and Hawaii. Owner of Honor Pilates. I’ve never been one to operate from a scarcity mindset. In a world where so many ...

Making smart marketing decisions is important if you want to grow your business, and a good competitor analysis tool can give you the information you need to understand what your competitors are doing ...

How do leaders guide their organizations to use AI for innovation? As AI pervades every industry and every region, and its power and promise continue to accelerate, leaders are facing a serious test.

When everyone in a niche market gets along and does well, the whole category benefits. Treating each other with compassion is the best way to keep things friendly. You have to choose your battles more ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...