NBA star Stephen Curry has entered into a partnership with Chinese sportswear and equipment company Li-Ning, which would involve product development as well as sports culture init ...

Draymond Green calls Steph Curry's $400M Li-Ning deal groundbreaking, and explains exactly why it makes perfect sense.

Stephen Curry has a new sneaker endorsement deal nearly seven months after cutting ties with longtime partner Under Armour. Curry has announced a new long-term partnership with the China-based brand ...

Steph Curry's move to Li-Ning shows how leaders can use success to build platforms, expand influence, and reinvent themselves for a new stage of growth.

The wait is over. After Stephen Curry split from his longtime shoe sponsor Under Armour in November (taking his Curry Brand shingle along with him), sneakerheads were left wondering where the ...

After nearly six months of being a sneaker free agent, Steph Curry announced on Monday that he signed with Chinese sportswear company Li-Ning. In an official announcement on his social media accounts, ...

Golden State Warriors superstar Stephen Curry has officially ended the most high-profile sneaker free agency in modern NBA history. Curry agreed to a landmark 10-year endorsement contract with Chinese ...

Add Yahoo as a preferred source to see more of our stories on Google. But while the Golden State Warriors point guard is glad to be at the Met Gala alongside other fashion-forward athletes, he ...

More than 70 pairs of Steph Curry's worn shoes raised $1.7 million at an auction. His 2010 Nike Hyperdunk Player Edition shoes shown here featured 22 bidders and sold for $121,600. Thearon W.