A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

The science of CTV delivery became genuinely sophisticated. Then the ad played and the rigor stopped. Creative, the thing ...

The partner program - intended to help advertisers discover measurement partners deemed trustworthy by Pinterest - is backed ...

The more interesting question now is what happens next. At Hispanic Day in Cannes, Gordon Young of The Drum sat down with Rafael Lopez de Azua, global director of media effectiveness and operations at ...

Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, has released research showing that ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

CTV has become an integral part of nearly every brand advertiser’s media plan. The past several years have seen an explosion of streaming and connected TV options for consumers, bringing seemingly ...

NEW YORK, N.Y.—In a new report highlighting the importance of connected TVs (CTV) in the advertising space, Innovid found that CTV surpassed mobile as the channel with the greatest share of global ...

The 77th annual CTV Lions Children’s Christmas Telethon carried its decades-long northern tradition forward Saturday from Sudbury’s Place des Arts. Over the years, evolving times, technology and even ...