Omnicom cozying up with LG Ad Solutions demonstrates how agencies are trying to more formally integrate CTV and cross-screen ad-buying capabilities into their toolkit at a time when client demand for ...
Prime Minister Mark Carney says the government will share plans on the future of 24 Sussex Drive tomorrow. CTV’s Kimberley ...
Following its acquisition of tvScientific – a connected television (CTV) ad platform – earlier this month, Pinterest has announced a creator-focused CTV series via the Roku TV streaming company. In ...
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...
Microsoft has introduced Video and CTV ads on its Advertising platform. The new feature leverages billions of first-party data points for targeted advertising. U.S. programmatic video ad spend is ...
CTV News’ political commentator Tom Mulcair on what to expect from Alberta Premier Danielle Smith’s upcoming announcement on ...
NEW YORK—A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this ...
Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...
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