Long before the days of viral videos and targeted online ads, car companies had to grab our attention with creative print ads ...

Car and Driver has dug into its advertising archives from the '50s ... but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 ...

later rebranded Car and Driver, to pitch their wares to an audience of gearheads, with ads that were earnest, fanciful, or sometimes just weird.

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...