Somewhere in an NBA arena, a system noticed something. LeBron James was dipping his shoulder on left-side three-pointers. Not on the right. Not anywhere else. Only there. He hadn't known. Neither had ...

Sports are increasingly shifting from stadiums to screens. Whereas televisions once dominated living rooms, smartphones now reign supreme as the primary device for consuming sports content through ...

Artificial intelligence, especially large language models, is transforming sports coaching, athlete training, and sports management education. From creating personalized exercise plans to supporting ...

Jason Arnold is walking through the detritus littering the Philadelphia Eagles post-game locker room, sidestepping assorted gloves, socks, athletic tape, empty Gatorade bottles, a discarded comb, an ...

Mary Lou, 9, is on three different basketball squads. She practices three times per week, takes private lessons to work on ball handling, shooting, and conditioning, and has three games each ...

NFL teams are building complex internal scouting systems to increase the efficiency of their pre-draft processes. Illustration: Kelsea Petersen / The Athletic; Steph Chambers / Getty Images, Kayla ...

The Seattle Seahawks may have easily dispatched the New England Patriots on Super Bowl Sunday, but a more consequential battle unfolded off the field. Sports betting companies vied with each other for ...

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