The founders of True Classic, a Los Angeles-based men's apparel brand have hit on something. Talk to guys about how they shop and they admit that when they find a great fit, they buy it in multiples.

The peacoat originated as a piece of functional outerwear nearly three centuries ago to protect European and America sailors from harsh wind, heavy rain and cold temperatures at sea. It is always ...

True Classic is continuing to expand its reach. The Los Angeles-based men’s basics brand, which started out as strictly an online business in 2019, has been adding stores and expanding into wholesale ...

The Cayman Islands are set for a burst of early-season basketball as four programs land in George Town for the Cayman Islands Classic men's basketball tournament, running Nov. 23–25. Across the ...

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An image from the True Classic ad campaign. True Classic, a direct-to-consumer men’s wear brand, consists of ‘elevated basics,’ two words which are becoming very common these days, with new brands ...

This past weekend, thousands of fitness enthusiasts flocked to Columbus, Ohio, for the 38th annual Arnold Sports Festival. One of the largest multi-sport events in the world, the Arnold hosts more ...