Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

The "Pepsi Challenge" is ready to "poke the bear" during Super Bowl 60. PepsiCo. already teased their commercial set to appear during the upcoming Big Game on Sunday, Feb. 8, between the New England ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

Pepsi took a jab at Coca-Cola with its new Super Bowl commercial. Fans are already aware of Pepsi and Coke’s long-standing, legendary rivalry. It seems that Pepsi is cashing in on the Super Bowl hype ...

It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely ...

Pepsi is taking the "kiss cam scandal" from last summer and giving it a furry, soda-fueled makeover for the Super Bowl. The ...

After getting 'caught on camera', the bears fully embrace the moment, posing confidently and owning their love for Pepsi.

With the Super Bowl on approach, companies are starting to reveal their biggest ads of the year. This Pepsi ad takes a shot ...

As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...