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Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...
This ad's fast-and-loose approach to protest imagery—turning real moments into an opportunity to celebrate commerce—sounds a discordant note.
Pepsi not only used the Coca-Cola polar bear as a focal point of its 2026 Super Bowl ad, but the company also added a few twists along the way. However, the commercial begins with the bear taking a ...
Add Yahoo as a preferred source to see more of our stories on Google. Pepsi shocks Coke's polar bear. - PepsiCo Creatives are saying cheers to Pepsi’s Big Game ad. Ahead of the Super Bowl, Pepsi Zero ...
Still refreshing decades later.
The Super Bowl had a plethora of memorable commercials, but one of the most memorable was a little Pepsi commercial that responded to a classic Coca-Cola icon. Almost every Christmas, Coca-Cola will ...
Last week AdAge reported that the big new Super Bowl commercial from SodaStream, the little home carbonation kit that could, got the thumbs-down from CBS for taking aim at Pepsi and Coke, two major ...
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