Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl and Coca-Cola's iconic polar bear to do so. With Super Bowl 60 between the ...
The clues aren’t exactly subtle. First comes a paw print in the snow. Then thunderous footsteps echoing through Pepsi’s offices. Finally, a blindfolded polar bear steps into frame. Super Bowl viewers ...
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