When JWT Delhi launched Pepsi’s ‘Youngistaan’ campaign in 2010, Titus Upputuru was a creative director at Ogilvy. He recalls how his agency immediately came up with another campaign for Sprite within ...
NEW YORK — The cola wars are back, and this time they have zero calories but plenty of nostalgia. PepsiCo Inc. recently released a revamped version of its "Diner" Super Bowl commercial, pitting its ...