Pepsi's historic deal with the Soviet Union involved exchanging soda for vodka and later acquiring Soviet warships, marking a ...

Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...

The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

A Coca-Cola LinkedIn job listing for a marketing role added yet another hilarious twist to Pepsi’s 'Anytime' marketing salvo ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...