Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can’t resist. One critical element in brand building (not the only one, of course but one ...

Color KNOE's Logo ...

The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...

Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering ...

Instagram and its suite of apps have gotten an icon refresh. Instead of the brown Polaroid-esque square we’ve all come to know, the Instagram logo is now bright, colorful, and embraces the flat design ...

You know it’s a “slow news day” when people start talking about color schemes for logos over just about anything else that’s going on in the gaming world. Yet, here we are. As we reported previously, ...