Humor is hard to execute, easier to get wrong and more difficult to measure in a short-term lens. But I’d argue that fear is ...

Scientists aren't comedians, but it turns out a joke or two can go a long way. That's according to a new University of Georgia study that found when researchers use humor in their ...

Authoritative, intelligent, responsible, serious—if you were asked to describe the general figure of a scientist, you would probably use adjectives like these. However, "funny" would likely not be the ...

As marketers, we’re always looking for ways to connect with our audience and set our company or brand apart from the competition. There are plenty of ways to go about that, but one of the most ...

Political satire and humour have emerged as influential forces in contemporary media communication, merging critique with entertainment to shape civic discourse. Across television, print, online ...

There are two types of tedious advocates for psychedelics: the sanctimonious spiritual type and the sanctimonious scientist type (who is defensive about being mistaken for being the spiritual type).

Humour in advertising operates across a spectrum of strategic approaches, from benign incongruity and wordplay to more aggressive or dark modes of comedy. Central to many campaigns is the use of ...

In today’s corporate environment, humour is often seen as a sign of intelligence and confidence that can enhance your reputation and build connections. However, when misused, humour can become a ...

When asked to describe an ideal organisational leader, many people might be inclined to use quite serious adjectives such as solemn, determined or results-oriented. Yet one trait is not only often ...