Effective business communication requires planning and coordination. To get the intended message to internal and external audiences, you need to understand the objectives of business communication ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...

All of us in school leadership positions understand that effective communications with external and internal audiences is key to navigating our day-to-day work. That’s never truer than in a crisis.

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

The worst time to develop a crisis communications plan is the moment an emergency strikes. When tensions are high, reliable information is scarce and conditions are changing rapidly, you don’t want to ...

CISOs should take the lead to develop a post-cyberattack communications plan that accurately informs stakeholders and instills confidence in their organizations' response. Responses to recent cyber ...