Journal of Consumer Research, Vol. 4, No. 1 (Jun., 1977), pp. 29-38 (10 pages) Attribution theory is used to develop a new approach to interpersonal influence. As a first step in investigating this ...
As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...
Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...
Winer, R. S., R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon, and A. Mitchell. "When Worlds Collide: The Implications ...
This is a preview. Log in through your library . Abstract Marketing researchers have used models of consumer demand to forecast future sales, to describe and test theories of behavior, and to measure ...
Geopolitical uncertainties, shifts in global supply chains, advances in generative AI, and climate events continued to test business resilience, said P.B. Balaji, Non-Executive, Non-Independent ...
The Agentic Commerce Consortium is an industry collaboration led by Basis Theory that brings together AI innovators, ...
This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...
Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...
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