With the news from Meta that its AI will be generating the vast majority of ads in the near future, the 10% of work left for ...

Creativity alone is no longer enough to achieve success. Brands and advertisers need a strategy that not only captures ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

through demographic and geotargeted programmatic advertising on popular mobile apps, and via personalized social media campaigns. Although dynamic creative optimization (DCO) and A/B-testing have been ...