As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between ...

The restaurant industry is one of extreme supply and demand. On the demand side, everyone needs to eat – and not everyone has the time, ability, or interest to cook their food. So restaurants are ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

Mondelez International is one of the biggest food companies in the world. (Photo illustration by Alexander Pohl/NurPhoto via Getty Images) In an effort to become more consumer-centric, Mondelēz ...

Hulu has launched a new creative advertising studio called Greenhouse and hired two senior advertising executives to bolster its commitment to its burgeoning ad business. Brandon Pierce is joining the ...

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

Every week host and restaurant owner Shawn P. Walchef talks with leaders in restaurant and hospitality about their secrets to finding success with customers and growing a brand online. In each episode ...

VGM & Associates has named Desiree Trimble vice president of marketing effective Nov. 17. She brings more than two decades of ...