AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

A decade-long creative partnership shows how premium video production and consistent brand storytelling can fuel ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

The annual World Creative Rankings benchmark the campaigns, creatives and companies that were most awarded in the ad industry’s major global awards shows in the previous calendar year. They are ...

Social marketing awards have been a fixture at Cannes Lions for years now, but the launch of this year’s Lions Creators forum is a watershed moment for marketing. The festival said it decided to ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

The “not for sale” sign definitely is up at Preston Spire, the creative agency that’s been doing business — independently — since 1950. Suitors nonetheless are showing interest in the ...

Haymarket Media Group has acquired Marketing Week, Creative Review and Festival of Marketing from Centaur Media. The M&A deal strengthens Haymarket Media Group’s market-leading position in the ...