Most ghost towns exist at the far end of a dusty, lonely road where a tumbleweed is more likely to pass through than an automobile. This is what makes Cuervo, New Mexico, different. Unlike other ...

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most... 'Tequila Wars' tells story of José Cuervo and Mexico's ...

Several months ago news broke about the Beckmann family to be negotiating with the Diageo Company to sell the rights of "José Cuervo", the #1 selling tequila in the global market distributed to over a ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.